Interview survey


Interview surveys are survey methods that directly ask consumers and users about their daily lifestyles, the decision-making process up to the purchase of products, and the decisions they make when choosing products and services. This survey is a qualitative survey conducted to deepen the understanding of targeted consumers.

Interview surveys are classified into two types, “depth interview” and “group interview”, depending on the method. In “depth interview”, interviewers spend a lot of time listening to the subjects on a one-on-one basis. In “group interview”, multiple survey subjects are invited to gather and exchange opinions with each other to seek new discoveries.


Experienced interviewer

A consultant with a wealth of experience in user surveys will conduct the survey as an interviewer. Through appropriate dialogue, we will maximize the opinions and minds of the survey subjects.

Recruit the best participants

In addition to our own survey panel of about 6,000 people, we can use more than 500,000 survey panels in partnership with other companies, so we can recruit survey subjects that match the target consumers.

Flexible survey design

Flexible survey design can be performed by using the Contextual Inquiry method to reproduce the usage situation of a specific product, or by using a questionnaire to obtain quantitative data.


The standard items included in this service are as follows:

  • Survey planning
  • Survey preparation
  • Participant recruitment
  • Conducting interview (Facilitate, Recording, Camera shooting etc.)
  • Making minutes, aggregation of answers, writing report
  • Report presentation

We will propose an appropriate survey plan according to your request and various conditions.


The standard output is as follows:

Written survey plan

This document describes the survey plan necessary for conducting a survey, such as purpose, method, survey target, question, schedule, etc.


Information on question items and answer contents in the interview


The contents of a standard report are as follows:

  • Survey outline: Suevey implementation details
  • Minutes:Interview questions and answers
  • Aggregate results:Aggregate the number of people by answer

Implementation procedure

The standard procedure is as follows:

1:Asking of purpose and requirements

We will ask you about your request, such as the purpose of the survey and recruitment conditions.

2:Survey planning

Based on the result of asking, we will write the plan, and have the clients check the contents, and revise.


Based on the written plan, we will proceed with the necessary preparations for conducting the survey, such as recruiting participants, interview questions, and preparing the survey environment.

4:Conducting interview

On the day of the test, you will participate in the observation of the interview session.

5:Analysing results and writing report

We will organize and analyze the interview results and create reports.


We will report the survey result and deliver the report.

Case study

Survey theme Method
About the impression of fashion goodsFocus group
About the impression of the announcement by synthetic voiceFocus group
About the usage scene of automatic drivingFocus group
About the usage status of retail store manualsDepth interview
About the prototype of the travel product websiteFocus group
About behavior when purchasing a mobile phoneDepth interview