Overview
Interview surveys are survey methods that directly ask consumers and users about their daily lifestyles, the decision-making process up to the purchase of products, and the decisions they make when choosing products and services. This survey is a qualitative survey conducted to deepen the understanding of targeted consumers.
Interview surveys are classified into two types, “depth interview” and “group interview”, depending on the method. In “depth interview”, interviewers spend a lot of time listening to the subjects on a one-on-one basis. In “group interview”, multiple survey subjects are invited to gather and exchange opinions with each other to seek new discoveries.
Features
Experienced interviewer
A consultant with a wealth of experience in user surveys will conduct the survey as an interviewer. Through appropriate dialogue, we will maximize the opinions and minds of the survey subjects.
Recruit the best participants
In addition to our own survey panel of about 6,000 people, we can use more than 500,000 survey panels in partnership with other companies, so we can recruit survey subjects that match the target consumers.
Flexible survey design
Flexible survey design can be performed by using the Contextual Inquiry method to reproduce the usage situation of a specific product, or by using a questionnaire to obtain quantitative data.
Contents
The standard items included in this service are as follows:
- Survey planning
- Survey preparation
- Participant recruitment
- Conducting interview (Facilitate, Recording, Camera shooting etc.)
- Making minutes, aggregation of answers, writing report
- Report presentation
We will propose an appropriate survey plan according to your request and various conditions.
Output
The standard output is as follows:
Written survey plan
This document describes the survey plan necessary for conducting a survey, such as purpose, method, survey target, question, schedule, etc.
Minutes
Information on question items and answer contents in the interview
Report
The contents of a standard report are as follows:
- Survey outline: Suevey implementation details
- Minutes:Interview questions and answers
- Aggregate results:Aggregate the number of people by answer
Implementation procedure
The standard procedure is as follows:
1:Asking of purpose and requirements
We will ask you about your request, such as the purpose of the survey and recruitment conditions.
2:Survey planning
Based on the result of asking, we will write the plan, and have the clients check the contents, and revise.
3:Preparation
Based on the written plan, we will proceed with the necessary preparations for conducting the survey, such as recruiting participants, interview questions, and preparing the survey environment.
4:Conducting interview
On the day of the test, you will participate in the observation of the interview session.
5:Analysing results and writing report
We will organize and analyze the interview results and create reports.
6:Reporting
We will report the survey result and deliver the report.
Case study
| Survey theme | Method |
|---|---|
| About the impression of fashion goods | Focus group |
| About the impression of the announcement by synthetic voice | Focus group |
| About the usage scene of automatic driving | Focus group |
| About the usage status of retail store manuals | Depth interview |
| About the prototype of the travel product website | Focus group |
| About behavior when purchasing a mobile phone | Depth interview |